The service dominant business model : a service focused conceptualization

E.R. Lüftenegger, M. Comuzzi, P.W.P.J. Grefen, C.A. Weisleder

Research output: Book/ReportReportAcademic

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Abstract

Existing approaches on business model tools are constrained by the goods dominant way of doing business. Nowadays, the shift from goods based approaches towards a service dominant strategy requires novel business model tools specially focused for service business. In this report we present the service dominant business model: a business model conceptualization and tool to design and analyze business models for the service dominant business landscape.
Original languageEnglish
Place of PublicationEindhoven
PublisherTechnische Universiteit Eindhoven
Number of pages38
Publication statusPublished - 2013

Publication series

NameBETA publicatie : working papers
Volume402
ISSN (Print)1386-9213

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