Increasing the chances of successful market entry through customer co-creation partnerships with client firms in a B2B domain: A guide for nascent entrepreneurs
: A multiple-case study on how entrepreneurs implement customer co-creation partnerships with client firms within the NPD process of their B2B start-up

Scriptie/Masterproef: Master

Datum prijs31 mei 2022
Originele taalEngels
BegeleiderAnnelies S.A. Bobelyn (Afstudeerdocent 1), Arjan Markus (Afstudeerdocent 2) & Isabelle M.M.J. Reymen (Afstudeerdocent 2)

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