Does recording consumer buying behavior influence future buying behavior?
: a study of measurement reactivity effect in mobile-based self-reported measurement towards snacks purchasing behavior

  • Mohammad Rizky Nur Iman

Scriptie/Masterproef: Master

Datum prijs30 okt. 2020
Originele taalEngels
BegeleiderShantanu Mullick (Afstudeerdocent 1) & Néomie Raassens (Afstudeerdocent 2)

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