Discovering and profiling e-shopper segments by channel attribute importance and consumer characteristics for three specific e-channels

  • J. Brugmans

Scriptie/masterproef: Master

Uittreksel

Datum Prijs30 nov 2013
TaalEngels
BegeleiderEd Nijssen (Afstudeerdocent 1) & A. de Jong (Afstudeerdocent 2)

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Discovering and profiling e-shopper segments by channel attribute importance and consumer characteristics for three specific e-channels
Brugmans, J. (Auteur). 30 nov 2013

Scriptie/masterproef: Master