Combining goods and services in the capital goods industry

: what are the effects of perceived product and service quality on brand reputation and loyalty?

  • N.A.M. van de Ligt

Scriptie/masterproef: Master

Uittreksel

Datum Prijs31 aug 2014
TaalEngels
BegeleiderJeroen J.L. Schepers (Afstudeerdocent 1) & NĂ©omie Raassens (Afstudeerdocent 2)

Citeer dit

Combining goods and services in the capital goods industry: what are the effects of perceived product and service quality on brand reputation and loyalty?
van de Ligt, N. A. M. (Auteur). 31 aug 2014

Scriptie/masterproef: Master