Beyond adoption

: customer classification as a method to predict use behaviour for innovative products

  • Y.H.J. Kleuskens

Scriptie/masterproef: Master

Uittreksel

Datum Prijs30 apr 2007
TaalEngels
BegeleiderYuan Lu (Afstudeerdocent 1) & J.B.O.S. (Jean-Bernard) Martens (Afstudeerdocent 2)

Citeer dit

Beyond adoption: customer classification as a method to predict use behaviour for innovative products
Kleuskens, Y. H. J. (Auteur). 30 apr 2007

Scriptie/masterproef: Master