Samenvatting
Two studies demonstrate that matte packaging conveys haptic information in the same manner as interpersonal touch (Study 1); and, matte packaging is preferred over glossy packaging when people have a goal to reduce coldness (Study 2). Together, these results suggest that matte packaging is instrumental in communicating warmth.
| Originele taal-2 | Engels |
|---|---|
| Titel | The Association for Consumer Research (ACR) |
| Status | Gepubliceerd - 1 okt. 2020 |