Using tailoring to increase the effectiveness of a persuasive game-based training for novel technologies

A vast majority of people with motor disabilities cannot be part of the today's digital society, due to the difficulties they face in using conventional interfaces (i.e., mouse and keyboard) for computer operation. The MAMEM project aims at facilitating the social inclusion of these people by developing a technology that allows computer operation, solely by using the eyes and mind. However, training is one of the key factors affecting the users' technology acceptance. Game-based computer training including persuasive strategies could be an effective way to influence user beliefs and behaviors regarding a novel system. Tailoring these strategies to an individual level is a promising way to increase the effectiveness of a persuasive game. In the current paper, we briefly discuss the theoretical development of a persuasive game-based training for the MAMEM technology, as well as how we used tailored communication strategies to further enhance user technology acceptance. The development of such a tailored persuasive game will be essential for increasing acceptance and usage of assistive technology but also for the scientific insights in personalization of persuasion.