User-centred sustainable business model design: The case of energy efficiency services in the Netherlands

J. Tolkamp, J.C.C.M. Huijben, R.M. Mourik, G.P.J. Verbong, R. Bouwknegt

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

8 Citaties (Scopus)

Uittreksel

The capability to both anticipate user needs and incorporate them into a firm's value proposition is considered as an important stepping stone towards more effective and sustainable business models. However, many firms struggle to involve the user in their business model design process. Therefore we have investigated what user-centred approaches to more sustainable business model design exist in practice and how they impact the market uptake of energy efficiency measures. Nine semi-structured interviews with CEOs and managers of firms that provide energy efficiency products and services have been conducted. We found that firms interact with the user in three phases: during the design, the marketing and the use-phase. For these different phases we identified an involvement loop consisting of four stages: design of involvement, facilitation of involvement, extraction of lessons learned and finally business model adaptation. Additionally, different types of user involvement were found ranging from sending and receiving information to co-producing and co-innovating the business model. Involving the user requires facilitation of opportunities for interaction in multiple components of the business model and can lead to both incremental and radical business model innovation ex-post. However, further research is needed to test when and to what extent user-centred approaches lead to more successful market uptake.

TaalEngels
Pagina's755-764
Aantal pagina's10
TijdschriftJournal of Cleaner Production
Volume182
DOI's
StatusGepubliceerd - 1 mei 2018

Vingerafdruk

energy efficiency
Energy efficiency
Industry
facilitation
market
services
Business model
Sustainable business
The Netherlands
marketing
Marketing
Managers
innovation
Innovation
firm

Trefwoorden

    Citeer dit

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    User-centred sustainable business model design : The case of energy efficiency services in the Netherlands. / Tolkamp, J.; Huijben, J.C.C.M.; Mourik, R.M.; Verbong, G.P.J.; Bouwknegt, R.

    In: Journal of Cleaner Production, Vol. 182, 01.05.2018, blz. 755-764.

    Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

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