Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust

F.M.F. Verberne, J.R.C. Ham, A. Ponnada, C.J.H. Midden

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

19 Citaten (Scopus)
3 Downloads (Pure)

Samenvatting

Earlier research suggested that mimicry increases liking and trust in other people. Because people respond socially to technology and mimicry leads to increased liking of virtual agents, we expected that a mimicking virtual agent would be liked and trusted more than a non-mimicking one. We investigated this expectation in an automotive setting. We performed an experiment in which participants played an investment game and a route planner game, to measure their behavioral trust in two virtual agents. These agents either mimicked participant’s head movements or not. Liking and trust of these virtual agents were measured with questionnaires. Results suggested that for the investment game, mimicry did not increase liking or trust. For the route planner game however, a mimicking virtual agent was liked and trusted more than a non-mimicking virtual agent. These results suggest that mimicry could be a useful tool to persuade users to trust a virtual agent.
Originele taal-2Engels
TitelPersuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings
RedacteurenS. Berkovsky, J. Freyne
Plaats van productieBerlin
UitgeverijSpringer
Pagina's234-245
ISBN van geprinte versie978-3-642-37157-8
DOI's
StatusGepubliceerd - 2013
Evenement8th International Conference on Persuasive Technology (PERSUASIVE 2013) - Sydney, Australië
Duur: 3 apr 20135 apr 2013
Congresnummer: 8

Publicatie series

NaamLecture Notes in Computer Science
Volume7822
ISSN van geprinte versie0302-9743

Congres

Congres8th International Conference on Persuasive Technology (PERSUASIVE 2013)
Verkorte titelPERSUASIVE 2013
LandAustralië
StadSydney
Periode3/04/135/04/13
AnderInternational Conference on Persuasive Technology 2013

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  • Citeer dit

    Verberne, F. M. F., Ham, J. R. C., Ponnada, A., & Midden, C. J. H. (2013). Trusting digital chameleons : the effect of mimicry by a virtual social agent on user trust. In S. Berkovsky, & J. Freyne (editors), Persuasive technology : 8th International Conference, PERSUASIVE 2013, Sydney, NSW, Australia, April 3-5, 2013. Proceedings (blz. 234-245). (Lecture Notes in Computer Science; Vol. 7822). Springer. https://doi.org/10.1007/978-3-642-37157-8_28