To buy or not to buy? Investigating determinants and differences of temporary and continuous rejections of innovations

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Originele taal-2	Engels
Titel	Proceedings of the 22nd International Product Development Management Conference
Status	Gepubliceerd - 2015
Extern gepubliceerd	Ja

Citeer dit

@inproceedings{2956825b807143feace63f84229e84e9,

title = "To buy or not to buy? Investigating determinants and differences of temporary and continuous rejections of innovations",

author = "Millemann, {Jan A.} and Sven Heidenreich",

year = "2015",

language = "English",

booktitle = "Proceedings of the 22nd International Product Development Management Conference",

}