@inproceedings{c16e4bbeda1d4f7fa7088eb3c5fa5199,
title = "The role of marketing and sales in b2b innovation and/or salespersons as knowledge brokers to involve b2b customers in npd",
author = "{Jong, de}, A. and E.J. Nijssen",
year = "2013",
language = "English",
booktitle = "Proceedings of the Innovation Marketing Symposium: {"}Taking B2B innovation beyond the lab{"}, August 8-9 2013, Cambridge, MA",
note = "conference; Innovation Marketing Symposium : "Taking B2B innovation beyond the lab"; 2013-08-08; 2013-08-09 ; Conference date: 08-08-2013 Through 09-08-2013",
}