The role of marketing accountability at the marketing and research and development departments' integration and the new product success

O.A. Acar, E. Karaosmanoglu, E.J. Nijssen

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademic

1 Downloads (Pure)

Vingerafdruk

Duik in de onderzoeksthema's van 'The role of marketing accountability at the marketing and research and development departments' integration and the new product success'. Samen vormen ze een unieke vingerafdruk.

Zaken en Economie