The rise and fall of product innovation strategy : a simulation model

B. Walrave, K.E. Oorschot, van, A.G.L. Romme

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Samenvatting

The benefits of a strategically balanced product portfolio, as a key driver of long-term business success, are well documented. In this respect, many firms have been unable to achieve a balanced product portfolio. An important cause is the failure to develop dynamic capabilities, that is, the capabilities to reconfigure internal and external competences to address dynamic business environments. In times of environmental instability and financial decay, top managers are facing difficulties in adapting their strategy to changes in market and competitive conditions. Firms can thus become seriously trapped in a reinforcing negative loop, where the changing environment is counteracted with inadequate strategic actions, which in turn results in further decreasing financial performance. This so-called suppression mechanism serves to explain why so many firms fail at building dynamic capabilities. We draw on system dynamics modeling to build and simulate a model of the causes, consequences, and potential solutions of the suppression mechanism. This model is derived from the literature on dynamic capability and, more broadly, strategy and innovation studies. The main contribution of this paper to the literature on dynamic capabilities is the definition and codification of the suppression mechanism.
Originele taal-2Engels
TitelProceedings of the 16th international Product Development Management Conference "Managing dualities in the innovation journey", June 7-9, 2009, Twente
Plaats van productieBrussel
UitgeverijEIASM: the European Institute for Advanced Studies in Management
StatusGepubliceerd - 2009
Evenement16th International Product Development Management Conference (IPDMC 2009), June 7-9, 2009, Twente, The Netherlands: Managing dualities in the innovation journey - Conference hotel “De Drienerburght”, at the University of Twente, Enschede, Nederland
Duur: 7 jun 20099 jun 2009
http://www.eiasm.org/frontoffice/event_announcement.asp?event_id=602

Congres

Congres16th International Product Development Management Conference (IPDMC 2009), June 7-9, 2009, Twente, The Netherlands
LandNederland
StadEnschede
Periode7/06/099/06/09
Ander16th International Product Development Management Conference
Internet adres

Vingerafdruk Duik in de onderzoeksthema's van 'The rise and fall of product innovation strategy : a simulation model'. Samen vormen ze een unieke vingerafdruk.

  • Citeer dit

    Walrave, B., Oorschot, van, K. E., & Romme, A. G. L. (2009). The rise and fall of product innovation strategy : a simulation model. In Proceedings of the 16th international Product Development Management Conference "Managing dualities in the innovation journey", June 7-9, 2009, Twente EIASM: the European Institute for Advanced Studies in Management.