The purchase price of runners' sports apparel: combining observational and survey data at running events

Erik Thibaut, Steven Vos, Jeroen Scheerder

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

Uittreksel

The aim of the current study is twofold. First, it investigates the influencing factors of runners' sports apparel value at a running event. Second, the potential value of observational data in the socioeconomic field is investigated, as this study combines data retrieved by a survey and by visually scanning pictures of event runners. The results demonstrate that visual data gathering methods contribute to explaining sports apparel usage and consumption. For example, it is found that runners who wear a shirt of the running event spent less money on their running shoes and overall sports apparel. From a methodological point of view, it is shown that observation leads to no nonresponse and thus corrects for selection bias. Other advantages (e.g., less selection bias, less recall bias, time-efficiency for research subject, potential automatic computer analysis in future) and disadvantages (e.g., technical, labor intensiveness for researcher, privacy) of visual data are discussed.

Originele taal-2Engels
Pagina's (van-tot)158-172
Aantal pagina's15
TijdschriftInternational Journal of Sport Finance
Volume14
Nummer van het tijdschrift3
DOI's
StatusGepubliceerd - 9 aug 2019

Vingerafdruk

Purchase
Survey data
Apparel
Selection bias
Labor
Shirt
Disadvantage
Influencing factors
Socio-economics
Privacy
Shoes
Non-response

Citeer dit

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The purchase price of runners' sports apparel : combining observational and survey data at running events. / Thibaut, Erik; Vos, Steven; Scheerder, Jeroen.

In: International Journal of Sport Finance, Vol. 14, Nr. 3, 09.08.2019, blz. 158-172.

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

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