The impact of self-service technology on customer evaluations and behavior: A cross-national and longitudinal study

M. Birgelen, van, M.G.M. Wetzels, J.P.M. Wouters

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Originele taal-2Engels
TitelWorldwide Marketing: Proceedings of the annual conference of the European marketing academy
RedacteurenJ.L> Munuera
StatusGepubliceerd - 2004
Evenement33th Annual Conference of the European Marketing Academy (EMAC 2004), 24-27 May 2004, Murcia, Spain: Rejuvenating Marketing: Contamination, innovation, integration - Bocconi University, Murcia, Spanje
Duur: 18 mei 200421 mei 2004

Congres

Congres33th Annual Conference of the European Marketing Academy (EMAC 2004), 24-27 May 2004, Murcia, Spain
Land/RegioSpanje
StadMurcia
Periode18/05/0421/05/04
AnderThe annual conference of the european marketing academy

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