The future of media consumption: results from a comparative study of consumer behaviour changes in the living room (regular paper)

Regina Bernhaupt, Cornelia Murko, Michael Pirker

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Samenvatting

Media consumption is changing. To predict changes in user's behaviour the majority of the industry is still relying on ownership of devices and usage of devices, age of users or household sizes as key indicators to predict media consumption behaviour. In this article we propose to use user's needs and values as key factors to understand and segment user groups. Based on a selected set of findings from a large study combining questionnaires with ethnographic oriented user studies in several European countries and Canada, we show how basic needs and values can explain changing media consumption.
Originele taal-2Engels
TitelInternational Broadcasting Convention (IBC 2018)
UitgeverijIBC
Aantal pagina's9
StatusGepubliceerd - 1 sep 2018
EvenementInternational Broadcasting Convention (IBC 2018) - Amsterdam, Nederland
Duur: 14 sep 201818 sep 2018

Congres

CongresInternational Broadcasting Convention (IBC 2018)
LandNederland
StadAmsterdam
Periode14/09/1818/09/18

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