The evolution, status and research agenda for the future of research in NPD cycle time

Our article investigates the evolution and status of NPD cycle time research in terms of content, methodology and authorships by analyzing 68 articles published in JPIM as well as four seminal articles from other journals. The insights from this analysis are used to develop an agenda for the future to ensure that the existing gaps in NPD cycle time research are recognized and tackled by future researchers. The accompanying virtual issue contains ten JPIM articles that we consider seminal on this topic, providing scholars and practitioners with a stepping stone for developing more comprehensive knowledge about the ‘how’, ‘why’, ‘when’, and ‘where’ of benefiting from an accelerated NPD cycle time.