The evaluation of university inventions: Judging a book by its cover?

S.A.M. Dolmans, S. Shane, J. Jankowski, I.M.M.J. Reymen, A.G.L. Romme

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

1 Citaat (Scopus)
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This study examines the influence of inventor appearance on how technology licensing officers perceive the commercial potential of new university inventions. An experiment with technology licensing officers at Carnegie I research universities in the United States serves to manipulate inventor appearance in otherwise identical invention disclosures. The experiment reveals that licensing officers perceive inventions by more attractive inventors (inventors with a professional appearance) to have more commercial potential. These findings have several critical implications for university technology commercialization.
Originele taal-2Engels
Pagina's (van-tot)4998-5001
Aantal pagina's4
TijdschriftJournal of Business Research
Nummer van het tijdschrift11
StatusGepubliceerd - nov 2016

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