The effects of retail lighting on atmosphere perception

P.J.M. Custers, Y.A.W. Kort, de, W.A. IJsselsteijn, M. Kruiff, de

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

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Samenvatting

The present study's objective was to investigate the contribution of lighting in evoking an atmosphere in naturalistic environments, among the extensive set of other environmental cues. In a field study involving 57 clothing stores, lighting attributes (e.g., brightness, contrast, glare and sparkle) and context (i.e. the shop interior) were assessed and quantified independently. These data were then used to predict four dimensions of perceived atmosphere of these stores in multiple regression analyses. A hierarchical procedure was chosen, with context variables entered in the first block and lighting attributes in the second block. We were thus able to determine the effects of lighting on perceived atmosphere, while controlling for context effects. Both lighting attributes and interior qualities were successfully related to perceived atmosphere. Our most important finding was that, even given the substantial contribution of design elements in retail environments, lighting does play a significant role in evoking atmospheres.
Originele taal-2Engels
TitelProceedings of the International Conference on the Effects of Light on Wellbeing (Experiencing Light 2009), 26-27 October 2009, Eindhoven, The Netherlands
RedacteurenY.A.W. Kort, de
Plaats van productieEindhoven
UitgeverijEindhoven University of Technology
Pagina's14-21
ISBN van geprinte versie978-90-386-2053-4
StatusGepubliceerd - 2009
Evenementconference; Experiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands; 2009-10-26; 2009-10-27 -
Duur: 26 okt. 200927 okt. 2009

Congres

Congresconference; Experiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands; 2009-10-26; 2009-10-27
Periode26/10/0927/10/09
AnderExperiencing Light 2009, International Conference on the effects of light on well-being, Eindhoven, The Netherlands

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