@inproceedings{a92932245f5542e7a3fd64b3fe9c31ff,
title = "The effect of corporate image and service delivery on customer evaluative judgements in service organisations: an experimental study using PLS",
author = "A. Lindgreen and M.G.M. Wetzels and \{Ruyter, de\}, J.C.",
year = "2004",
language = "English",
editor = "J.L. Munuera",
booktitle = "Worldwide marketing: Proceedings of the annual conference of the european marketing academy",
publisher = "University of Murcia",
note = "33th Annual Conference of the European Marketing Academy (EMAC 2004), 24-27 May 2004, Murcia, Spain : Rejuvenating Marketing: Contamination, innovation, integration ; Conference date: 18-05-2004 Through 21-05-2004",
}