The choice of consumer research methods in the fuzzy front end of new product development by b-to-c companies

M.E.H. Creusen, E.J. Hultink, K. Eling

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademic

Originele taal-2Engels
TitelPresented at the 18th International Product Development Management Conference, June 5-7, 2011, Delft, The Netherlands
StatusGepubliceerd - 2011

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