The car that looks like me : similarity cues can increase trust in the self-driving cars of the future

Modern-day technologies are capable of introducing intelligent automation in vehicles, ultimately leading to the possibility of a driverless vehicle. Such intelligent automation can have several advantages such as saving energy and increasing safety on the road. In this multidisciplinary project (covering psychology and philosophy), we investigate persuasive technology that encourages people to hand over control to intelligent automation. We investigate psychological factors that influence people’s willingness to hand over control to intelligent automation. Furthermore, we investigate philosophical aspects that play a role in handing over control to intelligent automation, such as the morality of persuading people to give up control and responsibility of accidents as a result of the use of automation. A driving simulator will be used to measure actual use of several intelligent automation technologies