Tackling the challenges in buying value-added marketing services

W. Valk, van der, M.R.B. Reunis, J.Y.F. Wynstra

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Originele taal-2	Engels
Titel	Proceedings of the 21st IMP Conference
Plaats van productie	Rotterdam
Uitgeverij	Wiley
Status	Gepubliceerd - 2005
Evenement	conference; The 21st Annual IMP conference; 2005-09-01; 2005-09-03 - Duur: 1 sep. 2005 → 3 sep. 2005

Congres	conference; The 21st Annual IMP conference; 2005-09-01; 2005-09-03
Periode	1/09/05 → 3/09/05
Ander	The 21st Annual IMP conference

Citeer dit

@inproceedings{ecda1a6a4e9c49d98df6344e70814994,

title = "Tackling the challenges in buying value-added marketing services",

author = "{Valk, van der}, W. and M.R.B. Reunis and J.Y.F. Wynstra",

year = "2005",

language = "English",

booktitle = "Proceedings of the 21st IMP Conference",

publisher = "Wiley",

address = "United States",

note = "conference; The 21st Annual IMP conference; 2005-09-01; 2005-09-03 ; Conference date: 01-09-2005 Through 03-09-2005",

}

TY - GEN

T1 - Tackling the challenges in buying value-added marketing services

AU - Valk, van der, W.

AU - Reunis, M.R.B.

AU - Wynstra, J.Y.F.

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - Proceedings of the 21st IMP Conference

PB - Wiley

CY - Rotterdam

T2 - conference; The 21st Annual IMP conference; 2005-09-01; 2005-09-03

Y2 - 1 September 2005 through 3 September 2005

ER -