Should I Stay or Should I Go? The Role of Status Quo for Using New Self-Service

T. Falk, J.J.L. Schepers, M. Hammerschmidt, S Grossenbacher

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Originele taal-2Engels
TitelConference Proceedings of the 35th European Marketing Academy
Plaats van productieAthens
StatusGepubliceerd - 2006
Evenement35th Annual Conference of the European Marketing Academy Conference (EMAC 2006), 23-26 May 2006, Athens, Greece - Athens, Griekenland
Duur: 23 mei 200626 mei 2006

Congres

Congres35th Annual Conference of the European Marketing Academy Conference (EMAC 2006), 23-26 May 2006, Athens, Greece
Verkorte titelEMAC 2006
Land/RegioGriekenland
StadAthens
Periode23/05/0626/05/06
AnderEMAC 35th European Marketing Academy Conference

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