@inproceedings{a8bceac8a60a4ebebb682317ec1b693f,
title = "Sense making in a globalizing world. The impact of culture on a European multinational firm's strategic behaviour",
author = "Rajesh Kumar and J.M. Ulijn and M.C.D.P. Weggeman",
year = "1997",
language = "English",
pages = "47--415",
editor = "P. Crub{\'e}zy and A. Cresson and K. Dameron",
booktitle = "Proceedings of the international companies section of the 7th SIETAR European annual congress images, signs, symbols: The cultural coding of communication",
publisher = "SIETAR",
note = "conference; Potiers, Febryary 27- March 2, 1997 ; Conference date: 01-01-1997",
}