@inproceedings{2ff6692bd75446ebac7fdd5520abdd11,
title = "Segments of omni channel usage during the shopping journey",
author = "{van Delft}, L. and A.D.A.M. Kemperman and A.W.J. Borgers",
year = "2014",
language = "English",
booktitle = "Proceedings of the Recent Advances in Retailing & Services Science (RARSS) Conference 2014, 7-10 July 2014,Bucharest, Romania",
note = "21st Recent Advances in Retailing & Services Science Conference (RARSS 2014), 7-10 July 2014, Bucharest, Romania, RARSS 2014 ; Conference date: 07-07-2014 Through 10-07-2014",
}