Role of emotion in public information on environmental risk and pre-environmental behaviour

What role does emotion play in the provision of public information about· the risks of environmental pollution? This is a question that is asked in the research project on the 'Role of emotion in public information on environmental risks and pro-environmental behaviour'. This article describes the experimental research that. has been conducted to date in the four-year research project that forms part of the National Research Programme on Global Air Pollution and Climate Change, Phase I (NRP I). In the project research is being done into the effect of fear appeals in this form of public information and behaviour, based on a dual-process approach of persuasion.