Relationship marketing's appropiateness: a conceptual model and exploratory study

M. Beverland; A. Lindgreen

Relationship marketing's appropiateness: a conceptual model and exploratory study

M. Beverland, A. Lindgreen

Innovation Technology Entrepreneurship and Marketing

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Originele taal-2	Engels
Titel	Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future
Redacteuren	A.C. Tynan, C.T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, M.-N. Liao
Plaats van productie	Nottingham
Uitgeverij	Nottingham University Business School
Status	Gepubliceerd - 2002

Citeer dit

Beverland, M., & Lindgreen, A. (2002). Relationship marketing's appropiateness: a conceptual model and exploratory study. In A. C. Tynan, C. T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, & M-N. Liao (editors), Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future Nottingham University Business School.

Beverland, M. ; Lindgreen, A. / Relationship marketing's appropiateness: a conceptual model and exploratory study. Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. redacteur / A.C. Tynan ; C.T. Ennew ; H. Winklhofer ; L. O'Malley ; S. McKenchnie ; D. Mitussis ; M. Patterson ; M.-N. Liao. Nottingham : Nottingham University Business School, 2002.

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author = "M. Beverland and A. Lindgreen",

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Beverland, M & Lindgreen, A 2002, Relationship marketing's appropiateness: a conceptual model and exploratory study. in AC Tynan, CT Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitussis, M Patterson & M-N Liao (redactie), Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. Nottingham University Business School, Nottingham.

Relationship marketing's appropiateness: a conceptual model and exploratory study. / Beverland, M.; Lindgreen, A.

Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. redactie / A.C. Tynan; C.T. Ennew; H. Winklhofer; L. O'Malley; S. McKenchnie; D. Mitussis; M. Patterson; M.-N. Liao. Nottingham : Nottingham University Business School, 2002.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

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T1 - Relationship marketing's appropiateness: a conceptual model and exploratory study

AU - Beverland, M.

AU - Lindgreen, A.

PY - 2002

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M3 - Conference contribution

BT - Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future

A2 - Tynan, A.C.

A2 - Ennew, C.T.

A2 - Winklhofer, H.

A2 - O'Malley, L.

A2 - McKenchnie, S.

A2 - Mitussis, D.

A2 - Patterson, M.

A2 - Liao, M.-N.

PB - Nottingham University Business School

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Beverland M, Lindgreen A. Relationship marketing's appropiateness: a conceptual model and exploratory study. In Tynan AC, Ennew CT, Winklhofer H, O'Malley L, McKenchnie S, Mitussis D, Patterson M, Liao M-N, redacteurs, Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. Nottingham: Nottingham University Business School. 2002