Relationship marketing's appropiateness: a conceptual model and exploratory study

M. Beverland; A. Lindgreen

Relationship marketing's appropiateness: a conceptual model and exploratory study

M. Beverland, A. Lindgreen

Innovation Technology Entrepreneurship and Marketing

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Originele taal-2	Engels
Titel	Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future
Redacteuren	A.C. Tynan, C.T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, M.-N. Liao
Plaats van productie	Nottingham
Uitgeverij	Nottingham University Business School
Status	Gepubliceerd - 2002

Citeer dit

Beverland, M., & Lindgreen, A. (2002). Relationship marketing's appropiateness: a conceptual model and exploratory study. In A. C. Tynan, C. T. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitussis, M. Patterson, & M.-N. Liao (editors), Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future Nottingham University Business School.

Beverland, M. ; Lindgreen, A. / Relationship marketing's appropiateness: a conceptual model and exploratory study. Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. redacteur / A.C. Tynan ; C.T. Ennew ; H. Winklhofer ; L. O'Malley ; S. McKenchnie ; D. Mitussis ; M. Patterson ; M.-N. Liao. Nottingham : Nottingham University Business School, 2002.

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title = "Relationship marketing's appropiateness: a conceptual model and exploratory study",

author = "M. Beverland and A. Lindgreen",

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Beverland, M & Lindgreen, A 2002, Relationship marketing's appropiateness: a conceptual model and exploratory study. in AC Tynan, CT Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitussis, M Patterson & M-N Liao (uitgave), Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. Nottingham University Business School, Nottingham.

Relationship marketing's appropiateness: a conceptual model and exploratory study. / Beverland, M.; Lindgreen, A.
Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. uitgave / A.C. Tynan; C.T. Ennew; H. Winklhofer; L. O'Malley; S. McKenchnie; D. Mitussis; M. Patterson; M.-N. Liao. Nottingham: Nottingham University Business School, 2002.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

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T1 - Relationship marketing's appropiateness: a conceptual model and exploratory study

AU - Beverland, M.

AU - Lindgreen, A.

PY - 2002

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BT - Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future

A2 - Tynan, A.C.

A2 - Ennew, C.T.

A2 - Winklhofer, H.

A2 - O'Malley, L.

A2 - McKenchnie, S.

A2 - Mitussis, D.

A2 - Patterson, M.

A2 - Liao, M.-N.

PB - Nottingham University Business School

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Beverland M, Lindgreen A. Relationship marketing's appropiateness: a conceptual model and exploratory study. In Tynan AC, Ennew CT, Winklhofer H, O'Malley L, McKenchnie S, Mitussis D, Patterson M, Liao MN, redacteurs, Proceedings of the annual conference of the academy of marketing: The marketing landscape: Signposts for the future. Nottingham: Nottingham University Business School. 2002