@inproceedings{677f62aecebc4b2aa66a63565a04b7f4,
title = "Rejection vs. Postponement: Determinants and Differences of Temporary and Continuous Rejections of Innovations",
author = "Millemann, {Jan A.} and Sven Heidenreich and Benedikt Schnellb{\"a}cher",
year = "2016",
language = "English",
booktitle = "Proceedings of the 2016 Summer Marketing Academic Conference",
note = "Summer AMA Conference 2016 : Regaining Relevance: Doing Research that Reshapes the Practice of Marketing ; Conference date: 05-08-2016 Through 07-08-2016",
}