Red radiators versus red tulips: the influence of context on the interpretation and effectiveness of color-based ambient persuasive technology

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

2 Citaten (Scopus)
1 Downloads (Pure)

Samenvatting

Colors are widely used as feedback in ambient persuasive technology. In current research, we argue that the information that colorbased feedback carries is highly context dependent. Two studies investigated effects of context (in which color-based feedback was presented) on user’s interpretation of feedback messages, and more importantly, on the effectiveness of this feedback (for influencing energy conservation behavior). Results of both studies showed that participants perceived the color red in an energy-related context to be warmer and as related to a higher energy consumption level than red in an energy-unrelated context. Also, participants receiving color-based feedback in an energy-related context consumed the lowest amount of energy. These findings extend our insight into the psychological mechanisms of ambient persuasive technology by making clear that ambient stimuli (e.g., color) are part of a broader context (e.g., projected on a radiator) that influences user’s interpretation and the effectiveness of these stimuli.

Originele taal-2Engels
TitelPersuasive Technology - 11th International Conference, PERSUASIVE 2016, Proceedings,
RedacteurenA. Meschtscherjakov, B. De Ruyter , V. Fuchsberger, M. Murer , M. Tscheligi
Plaats van productieBerlin
UitgeverijSpringer
Pagina's303-314
Aantal pagina's12
ISBN van geprinte versie9783319315096
DOI's
StatusGepubliceerd - 2016
Evenement11th International Conference on Persuasive Technology (PERSUASIVE 2016) - Salzburg, Oostenrijk
Duur: 5 apr 20167 apr 2016
Congresnummer: 11
http://persuasive2016.org/

Publicatie series

NaamLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9638
ISSN van geprinte versie03029743
ISSN van elektronische versie16113349

Congres

Congres11th International Conference on Persuasive Technology (PERSUASIVE 2016)
Verkorte titelPERSUASIVE2016
LandOostenrijk
StadSalzburg
Periode5/04/167/04/16
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