Psychophysiological applications in Kansei design

In order to describe emerging methods and means for Kansei design, this chapter overviews three approaches involving an intense collaboration between the fields of design and psychophysiology: The use of tools built for psychophysiology and of techniques based on constructivist psychology theory, in order to support designers’ inspirational work focusing on human beings’ behaviors, experience, and mental constructs; The use of knowledge created by psychophysiological research as an inspirational source of knowledge and as a conveyor of it for all along the design process. This approach takes into account the latest scientific progresses in psychophysiology, and concerns greatly about the scientific nature of the considered knowledge; The use of psychophysiology tools to complete design requirements. Each approach presented here is supported by an applicative example. These interdisciplinary approaches lead towards the structuring of Kansei Design as an application field of Kansei Science.