Product benefits versus product superiority : antecedents to and consequences of a focused new product advantage

S.A. Rijsdijk, F. Langerak, E.J. Hultink

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Originele taal-2	Engels
Titel	Flexible marketing in an unpredictable world
Redacteuren	H.O. Engilbertsson
Plaats van productie	Reykjavik, Iceland
Status	Gepubliceerd - 2007
Evenement	36th EMAC Conference - Duur: 1 jan. 2007 → …

Congres	36th EMAC Conference
Periode	1/01/07 → …

Citeer dit

@inproceedings{f108bc762828483a9dadf146dd0b3040,

title = "Product benefits versus product superiority : antecedents to and consequences of a focused new product advantage",

author = "S.A. Rijsdijk and F. Langerak and E.J. Hultink",

year = "2007",

language = "English",

editor = "H.O. Engilbertsson",

booktitle = "Flexible marketing in an unpredictable world",

note = "36th EMAC Conference ; Conference date: 01-01-2007",

}

Product benefits versus product superiority : antecedents to and consequences of a focused new product advantage. / Rijsdijk, S.A.; Langerak, F.; Hultink, E.J.
Flexible marketing in an unpredictable world. uitgave / H.O. Engilbertsson. Reykjavik, Iceland, 2007.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

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AU - Langerak, F.

AU - Hultink, E.J.

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M3 - Conference contribution

BT - Flexible marketing in an unpredictable world

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CY - Reykjavik, Iceland

T2 - 36th EMAC Conference

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