Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach

Lorenzo Cevallos-Torres, Miguel Botto-Tobar, Jessica Yepez-Holguín, Jenny Ortiz-Zambrano, Nelly Valencia-Martínez

    Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

    Samenvatting

    This study aimed to determine the causal factors, under uncertainty, related to the decisions taken by students in the University of Guayaquil as voters; at the time of electing a candidate as a student representative; similarly, how effective are electoral marketing strategies applied by parties and student groups for vote-catching. We proposed a methodology based on Fuzzy Logic techniques and cognitive maps to create causality models relying on expert criteria. Being these models useful for decision making, as well as analysis of hypothetical scenarios based on the underlying concept structures that have the most significant causal weight related to the effectiveness of electoral marketing strategies.

    Originele taal-2Engels
    TitelComputer and Communication Engineering - 1st International Conference, ICCCE 2018, Proceedings
    RedacteurenWendy Yánez-Pazmiño, Julio Barzola-Monteses, Eduardo Santos-Baquerizo, Miguel Botto-Tobar, Mayken Espinoza-Andaluz
    UitgeverijSpringer
    Pagina's124-138
    Aantal pagina's15
    ISBN van geprinte versie9783030120177
    DOI's
    StatusGepubliceerd - 1 jan 2019
    Evenement1st International Conference on Computer and Communication Engineering, (ICCCE 2018) - Guayaquil, Ecuador
    Duur: 25 okt 201827 okt 2018
    http://186.178.5.80/congresos/congreso1/i3ce18/index.php

    Publicatie series

    NaamCommunications in Computer and Information Science
    Volume959
    ISSN van geprinte versie1865-0929

    Congres

    Congres1st International Conference on Computer and Communication Engineering, (ICCCE 2018)
    Verkorte titelICCCE2018
    Land/RegioEcuador
    StadGuayaquil
    Periode25/10/1827/10/18
    Internet adres

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