Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach

Lorenzo Cevallos-Torres; Miguel Botto-Tobar; Jessica Yepez-Holguín; Jenny Ortiz-Zambrano; Nelly Valencia-Martínez

doi:10.1007/978-3-030-12018-4_10

Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach

Lorenzo Cevallos-Torres, Miguel Botto-Tobar, Jessica Yepez-Holguín, Jenny Ortiz-Zambrano, Nelly Valencia-Martínez

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Samenvatting

This study aimed to determine the causal factors, under uncertainty, related to the decisions taken by students in the University of Guayaquil as voters; at the time of electing a candidate as a student representative; similarly, how effective are electoral marketing strategies applied by parties and student groups for vote-catching. We proposed a methodology based on Fuzzy Logic techniques and cognitive maps to create causality models relying on expert criteria. Being these models useful for decision making, as well as analysis of hypothetical scenarios based on the underlying concept structures that have the most significant causal weight related to the effectiveness of electoral marketing strategies.

Originele taal-2	Engels
Titel	Computer and Communication Engineering - 1st International Conference, ICCCE 2018, Proceedings
Redacteuren	Wendy Yánez-Pazmiño, Julio Barzola-Monteses, Eduardo Santos-Baquerizo, Miguel Botto-Tobar, Mayken Espinoza-Andaluz
Uitgeverij	Springer
Pagina's	124-138
Aantal pagina's	15
ISBN van geprinte versie	9783030120177
DOI's	https://doi.org/10.1007/978-3-030-12018-4_10
Status	Gepubliceerd - 1 jan. 2019
Evenement	1st International Conference on Computer and Communication Engineering, (ICCCE 2018) - Guayaquil, Ecuador Duur: 25 okt. 2018 → 27 okt. 2018 http://186.178.5.80/congresos/congreso1/i3ce18/index.php

Publicatie series

Naam	Communications in Computer and Information Science
Volume	959
ISSN van geprinte versie	1865-0929

Congres

Congres	1st International Conference on Computer and Communication Engineering, (ICCCE 2018)
Verkorte titel	ICCCE2018
Land/Regio	Ecuador
Stad	Guayaquil
Periode	25/10/18 → 27/10/18
Internet adres	http://186.178.5.80/congresos/congreso1/i3ce18/index.php

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10.1007/978-3-030-12018-4_10

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Cevallos-Torres, L., Botto-Tobar, M., Yepez-Holguín, J., Ortiz-Zambrano, J., & Valencia-Martínez, N. (2019). Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach. In W. Yánez-Pazmiño, J. Barzola-Monteses, E. Santos-Baquerizo, M. Botto-Tobar, & M. Espinoza-Andaluz (editors), Computer and Communication Engineering - 1st International Conference, ICCCE 2018, Proceedings (blz. 124-138). (Communications in Computer and Information Science; Vol. 959). Springer. https://doi.org/10.1007/978-3-030-12018-4_10

Cevallos-Torres, Lorenzo ; Botto-Tobar, Miguel ; Yepez-Holguín, Jessica et al. / Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach. Computer and Communication Engineering - 1st International Conference, ICCCE 2018, Proceedings. redacteur / Wendy Yánez-Pazmiño ; Julio Barzola-Monteses ; Eduardo Santos-Baquerizo ; Miguel Botto-Tobar ; Mayken Espinoza-Andaluz. Springer, 2019. blz. 124-138 (Communications in Computer and Information Science).

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title = "Political-electoral marketing and influencing factors in student representatives{\textquoteright} elections under a fuzzy logic approach",

abstract = "This study aimed to determine the causal factors, under uncertainty, related to the decisions taken by students in the University of Guayaquil as voters; at the time of electing a candidate as a student representative; similarly, how effective are electoral marketing strategies applied by parties and student groups for vote-catching. We proposed a methodology based on Fuzzy Logic techniques and cognitive maps to create causality models relying on expert criteria. Being these models useful for decision making, as well as analysis of hypothetical scenarios based on the underlying concept structures that have the most significant causal weight related to the effectiveness of electoral marketing strategies.",

keywords = "Decision making, Fuzzy cognitive maps, Fuzzy logic, Marketing strategy, Political marketing, Scenario analyses",

author = "Lorenzo Cevallos-Torres and Miguel Botto-Tobar and Jessica Yepez-Holgu{\'i}n and Jenny Ortiz-Zambrano and Nelly Valencia-Mart{\'i}nez",

year = "2019",

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doi = "10.1007/978-3-030-12018-4_10",

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booktitle = "Computer and Communication Engineering - 1st International Conference, ICCCE 2018, Proceedings",

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note = "1st International Conference on Computer and Communication Engineering, (ICCCE 2018), ICCCE2018 ; Conference date: 25-10-2018 Through 27-10-2018",

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Cevallos-Torres, L, Botto-Tobar, M, Yepez-Holguín, J, Ortiz-Zambrano, J & Valencia-Martínez, N 2019, Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach. in W Yánez-Pazmiño, J Barzola-Monteses, E Santos-Baquerizo, M Botto-Tobar & M Espinoza-Andaluz (uitgave), Computer and Communication Engineering - 1st International Conference, ICCCE 2018, Proceedings. Communications in Computer and Information Science, vol. 959, Springer, blz. 124-138, 1st International Conference on Computer and Communication Engineering, (ICCCE 2018), Guayaquil, Ecuador, 25/10/18. https://doi.org/10.1007/978-3-030-12018-4_10

Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach. / Cevallos-Torres, Lorenzo; Botto-Tobar, Miguel; Yepez-Holguín, Jessica et al.
Computer and Communication Engineering - 1st International Conference, ICCCE 2018, Proceedings. uitgave / Wendy Yánez-Pazmiño; Julio Barzola-Monteses; Eduardo Santos-Baquerizo; Miguel Botto-Tobar; Mayken Espinoza-Andaluz. Springer, 2019. blz. 124-138 (Communications in Computer and Information Science; Vol. 959).

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

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AB - This study aimed to determine the causal factors, under uncertainty, related to the decisions taken by students in the University of Guayaquil as voters; at the time of electing a candidate as a student representative; similarly, how effective are electoral marketing strategies applied by parties and student groups for vote-catching. We proposed a methodology based on Fuzzy Logic techniques and cognitive maps to create causality models relying on expert criteria. Being these models useful for decision making, as well as analysis of hypothetical scenarios based on the underlying concept structures that have the most significant causal weight related to the effectiveness of electoral marketing strategies.

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Cevallos-Torres L, Botto-Tobar M, Yepez-Holguín J, Ortiz-Zambrano J, Valencia-Martínez N. Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach. In Yánez-Pazmiño W, Barzola-Monteses J, Santos-Baquerizo E, Botto-Tobar M, Espinoza-Andaluz M, redacteurs, Computer and Communication Engineering - 1st International Conference, ICCCE 2018, Proceedings. Springer. 2019. blz. 124-138. (Communications in Computer and Information Science). doi: 10.1007/978-3-030-12018-4_10

Political-electoral marketing and influencing factors in student representatives’ elections under a fuzzy logic approach

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