Personalizing the TV experience: Vocomedia - a case study from interactive TV

Personalized services and products are only successful when the usage context is taken into consideration. For interactive TV services, where usage is typically taking place in a living room, the question on how to develop an interaction technique to enable personalization is central. Based on an extensive literature review a set of requirements for personalized iTV services was developed. Following these requirements, a case study from interactive TV, called vocomedia, shows the development of an interaction concept for interactive TV supporting personalization by using a fingerprint recognition.