@inproceedings{fc448431ac8947f08c229028bda3af3d,
title = "Passive innovation rejection - Myth or fact? Exploring occurrence and determinants of rejection behavior prior new product evaluation",
author = "Sven Heidenreich and Millemann, {Jan A.} and Benedikt Schnellb{\"a}cher",
year = "2016",
language = "English",
booktitle = "Proceedings of the 23rd International Product Development Management Conference",
note = "23rd Innovation and Product Development Management Conference ; Conference date: 12-06-2016 Through 14-06-2016",
}