Most advanced yet acceptable, but don’t forget

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

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Samenvatting

Radical product and/or service innovation can ideally benefit all people and firms, and society as a whole, but pose risks in regards to technology-, industry chain-, market-, and project- uncertainty. In this paper we focus on addressing market uncertainty and argue that this uncertainty is affected by the meaningfulness of radical product and/or service innovations due to meaning gaps created during the innovation process. We investigate and suggest ways to bridge such gaps through theory inspired research using a design case study. Results show that in addition to introducing new meanings next to existing meanings, one should also select what meanings to dispose and which (lost) meanings to potentially re-introduce. With this work we hope to inspire design and innovation thinking on how to improve radical innovation adoption by addressing meaning gaps caused during the radical innovation process.
Originele taal-2Engels
TitelThe Ninth NordDesign Conference, 22-24 Augustus 2012, Aalborg, Denmark
RedacteurenP.K. Hansen, J. Rasmussen, K.A. Jørgensen, C. Tollestrup
Plaats van productieAalborg, Denmark
UitgeverijAalborg University
Pagina's51-58
ISBN van geprinte versie978-87-91831-51-5
StatusGepubliceerd - 2012
Evenementconference; The Ninth NordDesign Conference 2012; 2012-08-22; 2012-08-24 -
Duur: 22 aug 201224 aug 2012

Congres

Congresconference; The Ninth NordDesign Conference 2012; 2012-08-22; 2012-08-24
Periode22/08/1224/08/12
AnderThe Ninth NordDesign Conference 2012

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  • Citeer dit

    Baha, S. E., Lu, Y., Brombacher, A. C., & Mensvoort, van, K. M. (2012). Most advanced yet acceptable, but don’t forget. In P. K. Hansen, J. Rasmussen, K. A. Jørgensen, & C. Tollestrup (editors), The Ninth NordDesign Conference, 22-24 Augustus 2012, Aalborg, Denmark (blz. 51-58). Aalborg, Denmark: Aalborg University.