TY - JOUR
T1 - Modelling firms propensity to continue service exporting: a cross-country analysis
AU - Patterson, P.G.
AU - Ruyter, de, J.C.
AU - Cicic, M.
AU - Wetzels, M.G.M.
PY - 1999
Y1 - 1999
N2 - The pivotal role of services in international business is now receiving widespread recognition. Furthermore, the global marketplace is being increasingly characterised by the speed and ease with which such services cross national boundaries. This exploratory study of Australian and Dutch service exporters provides, for the first time, an understanding of the factors that stimulate such exporters to continue on the internationalisation path. Our results confirm that the level of satisfaction/dissatisfaction with recent past export efforts, export revenue as a percentage of total sales (a measure of export commitment), as well as other more traditional motives for exporting, do explain a reasonable proportion of the variance in propensity to continue exporting. However, some interesting variations emerged between Australian and Dutch firms in their motives to continue exporting.
AB - The pivotal role of services in international business is now receiving widespread recognition. Furthermore, the global marketplace is being increasingly characterised by the speed and ease with which such services cross national boundaries. This exploratory study of Australian and Dutch service exporters provides, for the first time, an understanding of the factors that stimulate such exporters to continue on the internationalisation path. Our results confirm that the level of satisfaction/dissatisfaction with recent past export efforts, export revenue as a percentage of total sales (a measure of export commitment), as well as other more traditional motives for exporting, do explain a reasonable proportion of the variance in propensity to continue exporting. However, some interesting variations emerged between Australian and Dutch firms in their motives to continue exporting.
U2 - 10.1016/S0969-5931%2899%2900009-8
DO - 10.1016/S0969-5931%2899%2900009-8
M3 - Article
SN - 0969-5931
VL - 8
SP - 351
EP - 365
JO - International Business Review
JF - International Business Review
IS - 3
ER -