Modeling Impulse and Non-Impulse Store Choice Processes in a Multi-Agent Simulation of Pedestrian Activity in Shopping Environments

This chapter presents a multi-agent approach for modeling impulse and non-impulse store choice processes of pedestrian activity in shopping environments. The pedestrian simulation context will be discussed as well as the behavioral principles underlying the store choice processes. For these behavioral principles equations are formulated. Parameters for these formulated equations will be shown and discussed. The model can be used when designers or planners need to analyze the functioning of networks, involving store choice processes of pedestrian activity, to assess their design or planning decisions.