Mobile promotions as an omni channel retail strategy in shopping centers

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

108 Downloads (Pure)

Originele taal-2	Engels
Titel	24th Annual Conference of the European Real Estate Society (ERES), 28 June - 1 July, Delft, The Netherlands
Pagina's	148
Status	Gepubliceerd - 2017
Evenement	24th Annual European Real Estate Society Conference (ERES 2017) - Delft University of Technology, Delft, Nederland Duur: 28 jun. 2017 → 1 jul. 2017 Congresnummer: 24 http://2017.eres.tudelft.nl/prog_overview.html

Congres	24th Annual European Real Estate Society Conference (ERES 2017)
Verkorte titel	ERES 2017
Land/Regio	Nederland
Stad	Delft
Periode	28/06/17 → 1/07/17
Internet adres	http://2017.eres.tudelft.nl/prog_overview.html

Toegang tot document

@inproceedings{a4c108b6e248461dbc754d6b3e366a85,

title = "Mobile promotions as an omni channel retail strategy in shopping centers",

author = "Vos, {Roel W.F.} and A.W.J. Borgers and A.D.A.M. Kemperman",

year = "2017",

language = "English",

pages = "148",

booktitle = "24th Annual Conference of the European Real Estate Society (ERES), 28 June - 1 July, Delft, The Netherlands",

note = "24th Annual European Real Estate Society Conference (ERES 2017), ERES 2017 ; Conference date: 28-06-2017 Through 01-07-2017",

url = "http://2017.eres.tudelft.nl/prog_overview.html",

}

TY - GEN

T1 - Mobile promotions as an omni channel retail strategy in shopping centers

AU - Vos, Roel W.F.

AU - Borgers, A.W.J.

AU - Kemperman, A.D.A.M.

N1 - Conference code: 24

PY - 2017

Y1 - 2017

M3 - Conference contribution

SP - 148

BT - 24th Annual Conference of the European Real Estate Society (ERES), 28 June - 1 July, Delft, The Netherlands

T2 - 24th Annual European Real Estate Society Conference (ERES 2017)

Y2 - 28 June 2017 through 1 July 2017

ER -