Mobile-based Text Messages for Improved Pediatric Health in Rural Areas of Pakistan: A Qualitative Study

Sitwat Usman Langrial, Jaap Ham

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review


Persuasive Technology (PT) as a field of research provides tremendous opportunities for helping people improve their health and wellbeing. This paper highlights opportunities for empowering rural female population through a simple text-based persuasive intervention. The study was performed in June 2019 in a remotely located population in North-Eastern Pakistan. The target population were young mothers who were frequent users of mobile phones and able to read text messages. The study investigated whether simple Mobile-based Text Messages based on Integrated Management of Childhood Illness (IMCI) could bring a positive behavior change in mothers such as breastfeeding, avoiding self-medication when a child is sick and having the child immunized regularly. For data collection, we opted to conduct Focus Group Discussions in order to gain richer insights. The findings revealed that a high majority of the participants found the text messages to be useful. More interestingly, just over the span of one month, these participants reported to have a natural change in their behaviors.

Originele taal-2Engels
TitelPersuasive Technology. Designing for Future Change - 15th International Conference on Persuasive Technology, PERSUASIVE 2020, Proceedings
RedacteurenSandra Burri Gram-Hansen, Tanja Svarre Jonasen, Cees Midden
Aantal pagina's10
ISBN van geprinte versie9783030457112
StatusGepubliceerd - 2020
Evenement15th International Conference on Persuasive Technologies, Persuasive 2020 - Aalborg, Denemarken
Duur: 20 apr 202023 apr 2020

Publicatie series

NaamLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12064 LNCS
ISSN van geprinte versie0302-9743
ISSN van elektronische versie1611-3349


Congres15th International Conference on Persuasive Technologies, Persuasive 2020


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