Managing market offerings in business markets

J.C. Anderson, G.S. Carpenter, J.A. Narus

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Hoofdstuk › Academic › peer review

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@inbook{4e07954cbfc2420e9822def97b377133,

title = "Managing market offerings in business markets",

author = "J.C. Anderson and G.S. Carpenter and J.A. Narus",

year = "2001",

language = "English",

isbn = "047135399X",

pages = "330--365",

editor = "D. Iacobucci",

booktitle = "Kellogg on Marketing",

publisher = "Wiley",

address = "United States",

}