Linking design and business strategies : the strategic employment of styling in the German passenger car market

O. Person, Dirk Snelders

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

Originele taal-2	Engels
Titel	Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands
Plaats van productie	Brussels
Uitgeverij	EIASM
Status	Gepubliceerd - 2011

Citeer dit

@inproceedings{425515c1ff38411097b5e15a76da4a4a,

title = "Linking design and business strategies : the strategic employment of styling in the German passenger car market",

author = "O. Person and Dirk Snelders",

year = "2011",

language = "English",

booktitle = "Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands",

publisher = "EIASM",

}

Linking design and business strategies : the strategic employment of styling in the German passenger car market. / Person, O.; Snelders, Dirk.
Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands. Brussels: EIASM, 2011.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review