Leisure market segmentation : an integrated preferences/constraints-based approach

M.P. Stemerding, H. Oppewal, T.A.M. Beckers, H.J.P. Timmermans

Onderzoeksoutput: Bijdrage aan tijdschriftTijdschriftartikelAcademicpeer review

25 Citaten (Scopus)
158 Downloads (Pure)

Samenvatting

Traditional segmentation schemes are often based on a grouping of consumers with similar preference functions. The research steps, ultimately leading to such segmentation schemes, are typically independent. In the present article, a new integrated approach to segmentation is introduced, which incorporates elements of traditional approaches, albeit in a new and innovative way. The new methodology and its potential managerial and policy relevance is illustrated using the Dutch initiative of reducing car use for leisure trips as an example.
Originele taal-2Engels
Pagina's (van-tot)161-185
TijdschriftJournal of Travel and Tourism Marketing
Volume5
Nummer van het tijdschrift3
DOI's
StatusGepubliceerd - 1996

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