Learning to Stop Smoking: Understanding Persuasive Applications’ Long-Term Behavior Change Effectiveness Through User Achievement Motivation

Jaap Ham, Sitwat Usman Langrial

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

Samenvatting

Compromising smoking cessation applications’ effectiveness, many users relapse. We propose that long-term adoption of persuasive technology is (partly) dependent on users’ motivational orientation. Therefore, we studied the potential relationship between user’s achievement motivation and the long-term behavior change effectiveness of persuasive technology. One-hundred users of a smoking cessation app filled out a questionnaire assessing their motivational orientation and (long-term) behavior change rates. Based on research findings, we expected that participants with stronger learning goal orientation (who are focused on self-improvement and persistent when facing failure) would report a higher long-term behavior change success rate. In contrast, we expected that participants with a stronger performance goal orientation (focused on winning, for whom solitary failures can undermine intrinsic motivation) would report lower long-term success. Results confirmed our hypotheses. This research broadens our understanding of how persuasive applications’ effectiveness relates to user achievement motivation.

Originele taal-2Engels
TitelPersuasive Technology. Designing for Future Change - 15th International Conference on Persuasive Technology, PERSUASIVE 2020, Proceedings
RedacteurenSandra Burri Gram-Hansen, Tanja Svarre Jonasen, Cees Midden
UitgeverijSpringer
Pagina's139-149
Aantal pagina's11
ISBN van geprinte versie9783030457112
DOI's
StatusGepubliceerd - 2020
Evenement15th International Conference on Persuasive Technologies, Persuasive 2020 - Aalborg, Denemarken
Duur: 20 apr 202023 apr 2020

Publicatie series

NaamLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12064 LNCS
ISSN van geprinte versie0302-9743
ISSN van elektronische versie1611-3349

Congres

Congres15th International Conference on Persuasive Technologies, Persuasive 2020
LandDenemarken
StadAalborg
Periode20/04/2023/04/20

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  • Citeer dit

    Ham, J., & Langrial, S. U. (2020). Learning to Stop Smoking: Understanding Persuasive Applications’ Long-Term Behavior Change Effectiveness Through User Achievement Motivation. In S. B. Gram-Hansen, T. S. Jonasen, & C. Midden (editors), Persuasive Technology. Designing for Future Change - 15th International Conference on Persuasive Technology, PERSUASIVE 2020, Proceedings (blz. 139-149). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 12064 LNCS). Springer. https://doi.org/10.1007/978-3-030-45712-9_11