Lead users' new product-related positive word-of-mouth

Y.M. Everdingen, van; F. Langerak; Joost Jansen

Lead users' new product-related positive word-of-mouth

Y.M. Everdingen, van
, F. Langerak
, Joost Jansen

Innovation Technology Entrepreneurship and Marketing

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

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Abstract only.

Originele taal-2	Engels
Titel	39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings)
Redacteuren	S.C. Beckmann, T. Ringberg, T. Ritter
Plaats van productie	Copenhagen
Uitgeverij	Copenhagen Business School
Pagina's	235-236
ISBN van geprinte versie	978-87-92569-01-1
Status	Gepubliceerd - 2010
Evenement	conference; 39th EMAC Conference; 2010-06-01; 2010-06-04 - Duur: 1 jun. 2010 → 4 jun. 2010

Congres

Congres	conference; 39th EMAC Conference; 2010-06-01; 2010-06-04
Periode	1/06/10 → 4/06/10
Ander	39th EMAC Conference

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Everdingen, van, Y. M., Langerak, F., & Jansen, J. (2010). Lead users' new product-related positive word-of-mouth. In S. C. Beckmann, T. Ringberg, & T. Ritter (editors), 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings) (blz. 235-236). Copenhagen Business School.

Everdingen, van, Y.M. ; Langerak, F. ; Jansen, Joost. / Lead users' new product-related positive word-of-mouth. 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings). redacteur / S.C. Beckmann ; T. Ringberg ; T. Ritter. Copenhagen : Copenhagen Business School, 2010. blz. 235-236

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booktitle = "39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings)",

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Everdingen, van, YM, Langerak, F & Jansen, J 2010, Lead users' new product-related positive word-of-mouth. in SC Beckmann, T Ringberg & T Ritter (uitgave), 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings). Copenhagen Business School, Copenhagen, blz. 235-236, conference; 39th EMAC Conference; 2010-06-01; 2010-06-04, 1/06/10.

Lead users' new product-related positive word-of-mouth. / Everdingen, van, Y.M.; Langerak, F.; Jansen, Joost.
39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings). uitgave / S.C. Beckmann; T. Ringberg; T. Ritter. Copenhagen: Copenhagen Business School, 2010. blz. 235-236.

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/Congresprocedure › Conferentiebijdrage › Academic › peer review

TY - GEN

T1 - Lead users' new product-related positive word-of-mouth

AU - Everdingen, van, Y.M.

AU - Langerak, F.

AU - Jansen, Joost

PY - 2010

Y1 - 2010

N2 - Abstract only.

AB - Abstract only.

M3 - Conference contribution

SN - 978-87-92569-01-1

SP - 235

EP - 236

BT - 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings)

A2 - Beckmann, S.C.

A2 - Ringberg, T.

A2 - Ritter, T.

PB - Copenhagen Business School

CY - Copenhagen

T2 - conference; 39th EMAC Conference; 2010-06-01; 2010-06-04

Y2 - 1 June 2010 through 4 June 2010

ER -

Everdingen, van YM, Langerak F, Jansen J. Lead users' new product-related positive word-of-mouth. In Beckmann SC, Ringberg T, Ritter T, redacteurs, 39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings). Copenhagen: Copenhagen Business School. 2010. blz. 235-236

Lead users' new product-related positive word-of-mouth

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