Lead users' new product-related positive word-of-mouth

Y.M. Everdingen, van, F. Langerak, Joost Jansen

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

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Samenvatting

Abstract only.
Originele taal-2Engels
Titel39th EMAC Conference the six senses - The Essentials of Marketing (Copenahagen Business School, Department of Marketing, Denmark, 1-4 June 2010, Conference Proceedings)
RedacteurenS.C. Beckmann, T. Ringberg, T. Ritter
Plaats van productieCopenhagen
UitgeverijCopenhagen Business School
Pagina's235-236
ISBN van geprinte versie978-87-92569-01-1
StatusGepubliceerd - 2010
Evenementconference; 39th EMAC Conference; 2010-06-01; 2010-06-04 -
Duur: 1 jun 20104 jun 2010

Congres

Congresconference; 39th EMAC Conference; 2010-06-01; 2010-06-04
Periode1/06/104/06/10
Ander39th EMAC Conference

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