Collaboration in open innovation projects is a continuous process of give and take. Understanding this value exchange is important for the success of open innovation projects. Business model visualization is often used to support the communication between different partners involved. However given the dynamic, multi-direction and multi-modality of the value exchange between stakeholders, it is not known whether existing visualization methods are sufficient. In this paper we explore different visualization methods to identify the key factors that are crucial to model the business and value model of open innovation projects. We use TomTom HD traffic as the design case to demonstrate the research through design process.
|Titel||Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands|
|Plaats van productie||Brussels|
|Status||Gepubliceerd - 2011|
|Evenement||18th International Product Development Management Conference (IPDMC 2011), June 5-7, 2011, Delft, The Netherlands: Innovative through Design - Delft, Nederland|
Duur: 5 jun 2011 → 7 jun 2011
|Congres||18th International Product Development Management Conference (IPDMC 2011), June 5-7, 2011, Delft, The Netherlands|
|Verkorte titel||IPDMC 2011|
|Periode||5/06/11 → 7/06/11|
|Ander||18th International Product Development Management Conference|
Kassenaar, P., Lu, Y., Hof, op 't, L., & Bekker, M. M. (2011). Key factors in visualizing the value model in open innovation projects. In Proceedings of the 18th International Product Development Management Conference, June 6-7, 2011, Delft, the Netherlands EIASM.