Investigating User Perceptions of Persuasive Design Elements that Influence Perceived Credibility

Onderzoeksoutput: Hoofdstuk in Boek/Rapport/CongresprocedureConferentiebijdrageAcademicpeer review

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Samenvatting

Given the prevalent use of technology for human activities, the determinants of user perceptions of the credibility of technological systems must be understood. This study investigated how user perceptions of persuasive elements that are incorporated in Academic Social Networking Sites (ASNSs) influence the Perceived Credibility of these sites. Specifically, the effects of Personalization, Reduction, Tailoring, Self-Monitoring, Rehearsal, Simulation and Tunneling on Perceived Credibility are examined. An online survey was adopted to examine the research model. Partial Least Square techniques were used to assess the significance of the determinants on Perceived Credibility. Results indicate that Tailoring positively influences Perceived Credibility whereas Personalization has a negative significant effect. Implications for theoretical insights into Perceived Credibility and its determinants and design implication are discussed.

Originele taal-2Engels
TitelPersuasive Technology - 16th International Conference, PERSUASIVE 2021, Proceedings
RedacteurenRaian Ali, Birgit Lugrin, Fred Charles
UitgeverijSpringer
Pagina's164-177
Aantal pagina's14
ISBN van geprinte versie9783030794590
DOI's
StatusGepubliceerd - 2021
Evenement16th International Conference on Persuasive Technology, PERSUASIVE 2021 - Virtual, Online
Duur: 12 apr. 202114 apr. 2021

Publicatie series

NaamLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12684 LNCS
ISSN van geprinte versie0302-9743
ISSN van elektronische versie1611-3349

Congres

Congres16th International Conference on Persuasive Technology, PERSUASIVE 2021
StadVirtual, Online
Periode12/04/2114/04/21

Bibliografische nota

Publisher Copyright:
© 2021, Springer Nature Switzerland AG.

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