@inproceedings{e87d0f47b06541a1966910bfdda458eb,
title = "Investigating the Nature of Perceived Product Innovativeness: Evidence From An fMRI Study",
author = "Millemann, {Jan A.} and Christoph Krick and Benedikt Schnellb{\"a}cher",
year = "2017",
language = "English",
booktitle = "Proceedings of the 2017 NeuroPsychoEconomics Conference",
note = "2017 NeuroPsychoEconomics Conference : Neuroeconomic foundations of bounded rationality and heuristic decision making ; Conference date: 08-06-2017 Through 09-06-2017",
}